PRESENTING THE 3RD EDITION OF THE #STMNTSUMMIT! THIS WAS AN EXHIBITION FOR GROOMING ART AND EDUCATION WITH STRAIGHT-UP MASTERS AT WORK – FROM A CO-CREATED BRAND THAT ALWAYS GOES BEYOND THE PRODUCT. THIS ELECTRIFYING, IMMERSIVE AND HANDS ON EVENT TOOK PLACE DURING JUNE 2023 IN HAMBURG, GERMANY.
HOSTED BY INDUSTRY ICON KEVIN LUCHMUN – WHO IS AN AWARD WINNING, LONDON-BASED BARBER, MEN'S STYLIST AND PHOTOGRAPHER – KEVIN GUIDED THE AUDIENCE THROUGH A WHOLE HOST OF EDUCATIONAL AND INSPIRATIONAL EXPERIENCES, INCLUDING:
- LEVERAGING TIKTOK WITHIN BARBERING, WITH GUEST SPEAKER DENIZ ANIC
- PANEL DISCUSSION ON FEMALE VOICES WITHIN THE INDUSTRY, WITH RENOWNED BARBERS KATHARINA BULLACH AKA CAT AND KLAUDIA CIESIELSKA
- A SPECIAL HAIR PRESENTATION FROM HAIR ARTIST KEVIN BOON WITH HIS 'UNDERWATER' SHOW
- INTRODUCTIONS TO THE LATEST STMNT GROOMING PRODUCTS FROM EACH OF OUR STMNT CREATORS, JULIUS ARRIOLA AKA JULIUS CVESAR , SOFIE POK AKA STAYGOLD AND MIGUEL GUTIERREZ AKA NOMAD BARBER
- INTERPRETATIONS OF THE LATEST STMNT LOOKS, STYLED LIVE ON STAGE
WHAT DOES BARBERING MEAN TO YOU?
THIS WAS THE FOCUS FOR THE #STMNTSUMMIT 2023, WHERE THE COMMUNITY SHARED KEYWORDS AND STORIES ABOUT WHAT BARBERING MEANS TO THEM. EVERYTHING WAS CAPTURED BY URBAN ARTIST VIDAM THROUGH A GRAPHIC RECORDING WHICH EVOLVED AS THE EVENT PROGRESSED. THIS EXCITING CONCEPT PRESENTS THE NEXT STMNT ARTIST EDITION PROMOTION BRINGING A TOTALLY UNIQUE, CO-CREATED DESIGN TO LIFE.
FOCUS. CUT. COLLABORATE. CONNECT
THE #STMNTSUMMIT SHOWCASED GLOBAL BARBER AND FASHION TRENDS ALONGSIDE THE HIGH-PERFORMING POWER BEHIND STMNT GROOMING GOODS. CHARGED BY OUR GLOBAL STMNT CREATORS, EACH PRESENTED A STATEMENT-MAKING LOOK, WHILST DISCUSSING THE USAGE OF THE LATEST STMNT CARE AND STYLING PRODUCTS. FOR JULIUS CVESAR , IT'S ABOUT CONSIDERING THE CLIENT'S OVERALL LIFESTYLE AND HAIR COMMITMENTS. FOR STAYGOLD, IT'S ABOUT THE ABILITY TO COCKTAIL THE PRODUCTS TO EACH INDIVIDUAL AND THEIR LOOK. FOR NOMAD BARBER IT'S ABOUT ENSURING AUTHENTICITY TO THE PERSON.
“STMNT IS A LIFESTYLE BRAND, SHAPED FROM WITHIN THE COMMUNITY, FROM PEER TO PEER. WE ALWAYS TAKE THIS ANNUAL OPPORTUNITY TO SHOWCASE THE LATEST TRENDS.”
- BERNHARD KOELBL, GLOBAL HEAD OF EDUCATION
THESE IMMERSIVE PRESENTATIONS FURTHER FUELED THE COMMUNITY’S INPUT AND DRIVE BEHIND STMNT GROOMING GOODS, HIGHLIGHTING THAT STMNT IS A BRAND THAT ALWAYS GOES BEYOND THE PRODUCT. INSPIRING CREATIVITY AS THE DOMINO EFFECT OF MODERN GROOMING CONTINUES TO BE FELT ACROSS THE GLOBE.
GOOD TIMES. TEAMWORK. EPIC SKILLS
EDUCATION AND COLLABORATION ARE AT OUR CORE. AFTER ALL THE INSPIRATION AND CREATIVITY HAD BEEN ABSORBED, DAY TWO OF THE #STMNTSUMMIT WAS HANDED OVER TO THE COMMUNITY FOR A LIVE WORKSHOP, CENTERED AROUND THE BARBERING LATEST TECHNIQUES AND OF COURSE, CONTENT CREATION.
THE LOCAL STMNT AMBASSADORS WORKED IN TEAMS OF TWO TO CRAFT AN ICONIC TOTAL LOOK ON THEIR MODEL; UTILIZING THE FULL STMNT GROOMING GOODS PORTFOLIO, WHICH NOW INCLUDES STMNT GEL , DEFINITION SPRAY AND CURL CREAM.
ONCE THE ENERGIZING LOOKS HAD BEEN CREATED, EVERYTHING WAS CAPTURED DURING A HIGH-END EDITORIAL AND TIKTOK SHOOT WHERE THE MODELS REALLY CAME TO LIFE EXPRESSING THEIR UNIQUE PERSONALITIES, WITH A STMNT-MAKING TWIST. BEING A GLOBAL BRAND, WITH AMBASSADORS AND MODELS FROM AROUND THE WORLD, THE FINAL LOOKS WERE TRULY DIVERSE PERFECTLY HIGHLIGHTING THE HIGH-PERFORMING FORMULAS WITHIN STMNT GROOMING GOODS ACROSS DIFFERENT HAIR TEXTURES.
CHECK OUT OUR IMAGE GALLERY FROM THE EVENT AND FEEL INSPIRED TO #MAKEYOURSTMNT!
#STMNTSUMMIT LIVE SESSIONS, BACKSTAGE SECRETS & DIGITAL STORIES NOW AVAILABLE:
FEEL INSPIRED TO CRAFT GROOMING GREATNESS THROUGH REMOTE LEARNING. A VARIETY OF INSPIRATIONAL MOMENTS WERE CAPTURED AND SHARED LIVE VIA INSTAGRAM TO GIVE THE WIDER COMMUNITY A FLAVOR OF THIS YEAR’S #STMNTSUMMIT EVENT. CONNECT WITH THE COMMUNITY AND REVISIT THE LIVE SESSIONS VIA @STMNTGROOMING CHECK OUT THE LATEST STORY HIGHLIGHTS SAVED AT THE TOP OF OUR INSTAGRAM PAGE!
Julius Cvesar, Stay Gold, Nomad Barber, Kevin Luchmun, Kevin Boon, Klaudia Ciesielska, Katharina Bullach AKA Cat